Multilingualism in Online Shop (prestashop): A Strategic Analysis in the Face of Automated Translation
The Illusion of „One-Click” Translation: Deconstructing Modern Convenience The fundamental question of whether it is worthwhile to invest in native language versions of a store in an era of widely available browser-based translation tools is based on a fundamental misunderstanding of how the internet, search engines, and customer psychology work. The apparent convenience of „one-click” … Dowiedz się więcej